Ethan P

Marketing Automation Specialist

May 2022 - Present • 4 yrs 2 mos

Specialized in designing and implementing marketing automation systems that streamlined customer acquisition, improved lead nurturing, and increased conversion rates for coaches, consultants, eCommerce brands, and online businesses. Worked closely with clients to map customer journeys, automate repetitive tasks, and optimize digital marketing workflows for long-term growth. Key Responsibilities: Designed and implemented end-to-end marketing automation workflows Built customer journey maps and lifecycle automation strategies Developed lead capture systems and conversion-focused landing pages Created automated email sequences for lead nurturing, onboarding, upselling, and customer retention Integrated CRM platforms with websites, forms, and third-party marketing tools Configured lead segmentation, tagging, and audience management systems Built sales funnels to improve lead generation and customer conversion Implemented workflow automations using Zapier and Make.com Connected payment gateways, scheduling tools, and email marketing platforms Optimized marketing campaigns through A/B testing and performance analysis Tracked campaign performance using Google Analytics and conversion metrics Collaborated with clients to improve operational efficiency and reduce manual processes Provided technical support, troubleshooting, and ongoing optimization for automation systems Documented automation processes and trained clients on managing their marketing systems Core Skills: Marketing Automation • CRM Integration • Email Marketing • Customer Journey Mapping • Lead Generation • Sales Funnels • Landing Pages • Workflow Automation • Zapier • Make.com • Google Analytics • Conversion Optimization • Campaign Management • Process Optimization

Kajabi Business Systems Specialist

Jan 2021 - Present • 5 yrs 6 mos

Design and build complete Kajabi business systems for coaches, consultants, educators, and digital entrepreneurs. Deliver end-to-end solutions including websites, online courses, sales funnels, memberships, coaching programs, email automations, and platform optimization to improve user experience and business growth. Responsibilities Kajabi website design and development Sales funnels & pipelines Online course architecture Membership platforms Coaching program setup Email marketing automation Landing & sales pages Domain & payment integrations SEO optimization Kajabi migrations Ongoing platform optimization