
EveFord
Klaviyo Email Marketing Expert Book Designer Book Formatter
Skills

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Portfolio
Work experience
Freelancer.com
Self-employed • 11 yrs 1 mo
Email Marketing Specialist | Freelance
Jan 2021 - Present • 5 yrs 6 mos
• Developed and managed Klaviyo email marketing campaigns for eCommerce brands. • Created automated email flows including welcome, abandoned cart, browse abandonment, post-purchase, and win-back sequences. • Increased customer engagement and retention through audience segmentation and personalized messaging. • Optimized campaign performance using A/B testing and data-driven strategies. • Designed responsive email templates aligned with brand identity and marketing goals.
Book Designer & Formatting Specialist
Dec 2020 - Present • 5 yrs 7 mos
Designed and formatted eBooks, workbooks, journals, lead magnets, and PDF documents for authors, coaches, entrepreneurs, and businesses. Specialized in Canva-based designs, professional layouts, typography, branding consistency, and print-ready formatting. Delivered visually appealing and reader-friendly digital products that enhanced user engagement and brand credibility.