
Evgeny Kalinin
Data Analyst
Skills

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Work experience
OZON
Full-time • 3 yrs 11 mos
Lead Marketing Analyst
Jul 2022 - Dec 2025 • 3 yrs 5 mos
• Led a team of 2 analysts responsible for setting up and analyzing marketing campaigns, as well as preparing regular reports • Designed and executed A/B tests across email, display and social campaigns — increased conversion rate by 7% within six months • Developed visitor-store maps for O'STIN and Funday, which improved store placement decisions and led to the closure of 8 underperforming locations • Developed analytical dashboards to track sales, customer cohorts and retention; delivered weekly insights to product and commercial teams • Created a cashback allocation model for 30M customers to identify the most effective accrual strategies • Built an econometric model to reallocate the advertising budget and reduce spending on low-performing channels (radio, outdoor banners)
Financial Analyst internship
Aug 2021 - Feb 2022 • 6 mos
Prepared quarterly sales forecast with 93% accuracy using Holt-Winters method. Developed regular competitor analyses and presented insights to product and finance teams. Extracted and structured data for monthly & quarterly financial closures. Automated calculations of seller financial KPIs, reducing manual effort and improving reporting speed