
Evie P
Email Marketing Specialist Flows Campaigns and Automation
Skills

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Portfolio
Work experience
Email Campaign & Automation Engineer
Groomit • Freelance
Dec 2025 - Feb 2026 • 2 mos
Developed a structured email marketing system using mailchimp email marketing for a service-based business. The workflow started with lead capture forms feeding into Mailchimp lists. Built automated email sequences for lead nurturing using email automation, including onboarding, education, and conversion-focused campaigns. Designed workflows that triggered based on user actions such as signups and link clicks. Created recurring email campaigns for promotions, updates, and engagement. Implemented segmentation strategies to target users based on behavior and interests. Optimized email copywriting and design using newsletter design principles to improve readability and engagement. Result: improved open rates by 40%, increased lead-to-client conversion, and built a consistent system using email marketing, email automation, and mailchimp email marketing.
Email Marketing Automation Specialist
Flogas • Freelance
Nov 2025 - Jan 2026 • 2 mos
Built a complete email automation system using klaviyo email marketing for an ecommerce brand focused on increasing retention and repeat purchases. The workflow started with customer actions (signup, purchase, cart abandonment) triggering automated flows. Designed multiple email flow setup systems including welcome series, abandoned cart email, post-purchase sequences, and win-back campaigns using structured email automation. Each flow was built with conditional logic based on user behavior and engagement. Created targeted email campaigns for promotions and product launches, ensuring consistency with the automation flows. Structured segmentation based on customer activity, purchase history, and engagement. Optimized subject lines, email copywriting, and design layout for higher open and click rates using email marketing strategy. Result: increased email revenue by 35%, reduced cart abandonment losses, and created a scalable system using email marketing, email automation, and klaviyo email marketing.
Ecommerce Email Marketing Specialist
ConvrtX • Freelance
Nov 2025 - Dec 2025 • 1 mo
Built a revenue-focused email marketing system using email automation for an ecommerce store using Klaviyo. The workflow started with customer journey mapping → automation setup → campaign integration. Designed abandoned cart email, browse abandonment, and post-purchase sequences using structured email flow setup. Each flow included multiple touchpoints with timing, delays, and conditional logic. Created promotional email campaigns aligned with product launches and discounts. Integrated email funnel logic to guide users from awareness to purchase. Optimized content using email copywriting and visual structure to improve engagement. Implemented segmentation for targeted messaging. Result: recovered lost sales through abandoned cart flows, increased repeat purchases, and built a scalable system using email marketing, email automation, and email funnel systems.