
Tanvir
Certified Google Ads and GA4 Specialist: GTM Setup and Analysis
Skills

See my services

Portfolio
Work experience
Performance Marketing & CRO Specialist
X • Freelance
Aug 2024 - Present • 1 yr 9 mos
• Managed and scaled Google Ads and Meta Ads campaigns for eCommerce and lead generation businesses. • Increased ROAS and conversion rates through structured campaign optimization and funnel analysis. • Applied Conversion Rate Optimization (CRO) strategies including landing page analysis, A/B testing insights, and user behavior tracking. • Used GA4 data and analytics reports to identify drop-offs and revenue opportunities. • Implemented accurate tracking systems to ensure ad platforms optimize on real business data. • Reduced wasted ad spend by resolving attribution gaps and tracking inconsistencies.
Conversion Tracking & Server-Side Analytics Expert for Paid Ads
Self-Employed / Freelance • Self-employed
Aug 2022 - Present • 3 yrs 9 mos
• Implemented 120+ GA4 and Google Tag Manager setups for eCommerce and lead generation businesses. • Built and configured Server-Side GTM containers to improve data accuracy, first-party tracking, and attribution reliability. • Integrated Meta Pixel and Conversion API (CAPI) with advanced event deduplication and high event match quality. • Set up Google Ads conversion tracking, Enhanced Conversions, and cross-domain measurement. • Developed custom DataLayer structures for Shopify, WooCommerce, and funnel-based platforms. • Diagnosed and resolved tracking discrepancies caused by iOS 14+, browser limitations, and consent restrictions. • Improved campaign optimization accuracy by ensuring clean, reliable conversion data.