Abdullah PPC

Amazon PPC & KDP Ads Specialist

Fiverr • Full-time

May 2022 - Present • 4 yrs 5 mos

I’m a professional Amazon PPC & KDP Ads Specialist with 4+ years of hands-on experience helping Amazon sellers and authors manage, optimize, and grow their advertising campaigns. My experience includes complete PPC campaign management, from initial research and campaign setup to ongoing monitoring, optimization, and performance analysis. I create customized strategies based on the product or book, niche, competition, target audience, budget, and advertising goals. For Amazon products, I work on campaign structure, keyword and product targeting, Auto and Manual campaigns, Broad, Phrase and Exact match targeting, negative targeting, bid optimization, budget management, placement optimization, search-term analysis, and ACoS improvement. For KDP authors, I specialize in book advertising and help create targeted campaigns designed to improve book visibility, reach relevant readers, generate sales, and build a stronger advertising foundation. I regularly analyze campaign data to identify profitable targets, reduce unnecessary ad spend, optimize underperforming campaigns, and scale campaigns that show positive potential. I also provide clear performance reports and keep clients informed about campaign progress and optimization decisions. Over the years, I have worked with different products, book genres, niches, budgets, and advertising goals. This has helped me develop a flexible, data-driven approach rather than relying on the same strategy for every campaign. My goal is to make PPC management more structured, efficient, and results-focused while continuously improving campaigns based on real performance data. Core Expertise: Amazon PPC • KDP Ads • Campaign Setup • Campaign Management • Keyword Research • Product Targeting • Bid Optimization • Budget Management • Negative Targeting • Search-Term Analysis • ACoS Optimization • Performance Monitoring • PPC Reporting

Amazon PPC & KDP Ads Specialist

Upwork • Full-time

Feb 2022 - Present • 4 yrs 8 mos

Worked as a freelance Amazon PPC & KDP Ads Specialist on Upwork, helping clients manage and optimize advertising campaigns for Amazon products and KDP books. My responsibilities included PPC campaign setup, campaign restructuring, targeting research, bid and budget optimization, negative targeting, search-term analysis, and ongoing performance monitoring. For KDP authors, I developed targeted advertising campaigns to help improve book visibility and reach relevant readers. I worked with different niches, products, book genres, budgets, and campaign goals, creating customized strategies based on performance data and market competition. I also regularly reviewed campaign metrics, identified underperforming targets, optimized bids and budgets, and scaled campaigns with stronger potential. My focus was always on improving campaign efficiency, controlling unnecessary ad spend, and working toward better ACoS and overall advertising performance. This experience strengthened my ability to manage PPC campaigns independently, communicate effectively with international clients, and make data-driven optimization decisions.