Fabio C

Director | Business Development, Digital Marketing & Operations

The Translation Company Ireland • Self-employed

Feb 2019 - Present • 7 yrs 7 mos

Director of TTC Translation Services, an Irish language-services company providing professional translation, certified translation, localisation, interpreting and transcription services. My role combines business development, digital marketing, operations, project management and technology, with a strong focus on growing the company’s online presence and improving customer acquisition and operational efficiency. • Lead business development, commercial strategy and digital growth initiatives. • Lead SEO research and strategy, including keyword research, competitor analysis, search-intent analysis, content-gap research, internal linking, onpage SEO and organic search optimization. • Manage and oversee Google Ads strategy, including keyword research, search-term analysis, campaign structure, landing-page alignment, lead quality and conversion-performance analysis. • Analyze website and marketing performance using Google Analytics 4, Google Search Console, Google Tag Manager, Microsoft Clarity and professional SEO research platforms. • Coordinate WordPress and Elementor website development, landing-page optimization, technical improvements and SEO implementation. • Develop SEO content strategies based on keyword opportunities, competitor intelligence and customer intent. • Oversee CRM, lead-management and marketing-automation initiatives involving web forms, email, WhatsApp, GCLID/UTM attribution and offline conversions. • Develop SOPs, reporting and quality-control processes to improve marketing, sales and operational performance. • Coordinate internal teams, developers, digital-marketing specialists, translators and external providers. • Use business and marketing data to identify opportunities, prioritize improvements and support commercial decision-making.

Business Consultant | Business Development & Digital Marketing

Business Consulting Hub • Self-employed

Jan 2013 - Present • 13 yrs 8 mos

Business Consultant supporting SMEs and entrepreneurs across business development, finance, project management, digital marketing, process improvement and operational strategy. • Provide business advisory and strategic planning support to entrepreneurs and SME clients. • Support business development, market research, marketing strategy, customer acquisition and commercial-growth initiatives. • Conduct digital-marketing and website assessments, including competitor research, keyword opportunities, online visibility and content strategy. • Support accounting, management reporting, financial planning, taxation and business-performance analysis. • Manage and support projects involving business processes, systems, digital operations and organizational improvement. • Identify opportunities to automate workflows, improve reporting and increase operational efficiency. • Apply project-management, Lean and continuous-improvement methodologies to business challenges. • Support CRM, customer communication, workflow design and businessprocess documentation. • Coordinate specialist resources where web development, digital marketing, SEO or technical implementation is required. • Translate financial, operational and marketing data into practical recommendations for business owners and decision-makers.