I run my own Shopify store. A while back I noticed my Meta Pixel wasn't tracking real purchases properly.
It was firing on button clicks instead, and barely any of my ad clicks were showing up in Meta's data. Took some digging to actually figure out what was wrong and fix it.
Now I do the same check for other small Shopify brands running Meta ads. Most stores have similar issues without knowing it.
Meta's own numbers say 15-30% of conversions get lost this way. I'll look at your setup, show you exactly what's broken, and tell you what to fix first.... Read more