Fahad Mateen

SEO Executive / Digital Marketing

Carpe Diem Team • Full-time

Jun 2023 - Apr 2025 • 1 yr 10 mos

During my time at Carpe Diem (Jun 2023 – Apr 2025), I worked with multiple clients, maintaining strong focus on execution, reporting, and communication. I regularly prepared weekly reports and attended weekly client meetings to track performance and results.

SEO / PPC Specialist

82 solutions • Full-time

May 2021 - Dec 2023 • 2 yrs 7 mos

1. Collaborating with the Project Manager to understand their needs and business goals. 2. Creating and managing effective pay-per-click marketing campaigns. 3. Testing and analyzing campaign performance for optimal results. 4. Optimizing campaigns based on comprehensive reports and data analysis. 5. Managing budgets to maximize value for clients and avoid overspending. 6. Meeting deadlines and working as part of a marketing team. 7. Staying updated on PPC trends and changes. 8. Leading and managing a digital marketing team. 9. Assigning tasks, monitoring work quality, and ensuring deadlines and budgets are met. 10. Handling employment issues with HR. 11. Reviewing and approving final copies of team work. 12. Recipient of the Excellence in Digital Marketing award five times. ● Keyword Research: Conduct thorough keyword research to identify relevant search terms and phrases that align with the client's goals and target audience. ● On-Page Optimization: Optimize website content, including meta tags, headers, URLs, and internal linking structure, to improve search engine visibility and user experience. ● Technical SEO: Audit and optimize website technical elements such AWARDS Best performance certification at 82 solutions as site speed, mobile-friendliness, crawlability, and indexability to ensure search engines can efficiently crawl and index the website. ● Content Optimization: Create and optimize high-quality, engaging, and relevant content that incorporates targeted keywords to improve search engine rankings and attract organic

SEO Professional

Two Dots PVT LTD, Block-6, Block 6 PECHS, Karachi, Karachi City, Sindh, Pakistan— SEO Professional • Full-time

Oct 2022 - Mar 2023 • 5 mos

1. Managed in-house projects and worked independently across multiple niches, including e-commerce stores, services, and more. 2. Did monthly reporting and tracking. 3. Monitor the algorithms set by the search engines to keep up to date with changes. 4. Develop and implement link building strateg 5. Perform ongoing keyword discovery, expansion, and optimization 6. Made website traffic up to 10x. 7. Driven business revenue up to 4x.