Faith powell

Email campaign Analytics

Upwork • Freelance

Apr 2026 - Present • 6 mos

This email campaign analytics project was completed by Linda goff for a growing online business seeking to improve its email marketing performance and overall audience engagement. The client was experiencing consistently low open rates, weak click-through performance, and declining engagement across campaigns. I was brought in to conduct a full analysis of their email marketing system, identify performance gaps, and implement targeted optimization strategies. After reviewing key campaign metrics such as open rates, click-through rates, bounce rates, and audience behavior patterns, I identified issues related to poor segmentation, weak subject line performance, suboptimal sending times, and ineffective content structure. What I Did: • Conducted in-depth analysis of email campaign performance metrics • Cleaned, structured, and segmented the email list for improved targeting • Optimized subject lines to increase open rates and curiosity • Improved email timing strategy based on audience behavior patterns • Enhanced email structure, readability, and call-to-action placement • Monitored deliverability and reduced bounce and spam-related issues Results: • Open rate increased by +30% • Click-through rate improved by +20% • Bounce rate reduced significantly • Overall engagement and response rates improved across campaigns Outcome: The client achieved significantly improved email marketing performance through a structured, data-driven optimization approach. Campaigns became more targeted, more engaging, and more effective at converting subscribers into active customers.