Faiza Younas

Amazon PPC & SEO Specialist

Independent • Freelance

Jan 2025 - Present • 1 yr 10 mos

* Improved a US kids’ Sponsored Brands campaign by isolating converting search terms and adding negative targeting, reaching 3.45x ROAS (28.9% ACOS) at $9.53 cost per order on $190.62 spend in 7 days. * Resolved a variation-merge error that grouped a wall-mount hooks ASIN with an unrelated device holder by verifying ASIN/EAN data, documenting evidence, and managing the Seller Support case, restoring the listing to standalone status and protecting its reviews.

Amazon SEO & PPC Specialist

Fiverr

Aug 2023 - Present • 3 yrs 3 mos

* Improve organic search relevance for listings competing in a high-volume, competitively saturated category by identifying keyword opportunities. * Conduct reverse-ASIN keyword research and competitor benchmarking, prioritize primary and secondary keyword targets, and rewrite the listing title and bullet points to implement the research directly on the live listing. * Scale Amazon PPC profitability by launching hyper-targeted manual exact campaigns focused exclusively on high-intent, super-relevant keywords, backed by rigorous search term audits and aggressive negative targeting to eliminate wasted ad spend.

Amazon PPC & Catalog Specialist

E-Comrades • Full-time

Aug 2023 - Dec 2024 • 1 yr 4 mos

* Contributed to PPC management of a UK pillow brand’s 52-campaign account by auditing campaigns, analyzing search terms, and optimizing bids, negatives, and budgets, helping deliver £161.6K in attributed sales on £30.4K spend in 30 days (18.8% ACOS, 5.32x ROAS, 87% new-to-brand orders). * Completed Amazon Private Label VA training, then supported live client accounts across PPC, listing optimization, and catalog troubleshooting as part of the agency team.