Faizan Ali

Google Ads Specialist Freelance

Fiverr • Freelance

Jan 2021 - Present • 5 yrs 10 mos

Working as an independent Google Ads specialist, helping businesses plan, launch, and optimize paid advertising campaigns focused on lead generation and sales. My work involves auditing existing Google Ads accounts, identifying wasted ad spend, researching high-intent keywords, structuring Search campaigns, writing responsive search ads, and implementing negative keyword strategies. I also work with Google Tag Manager and Google Analytics 4 to configure and troubleshoot conversion tracking, helping businesses measure form submissions, calls, and other valuable customer actions. For e-commerce businesses, I work on Google Shopping and Performance Max campaign structures, product feed considerations, asset group organization, and performance analysis. Each project starts with understanding the client's business model, target audience, budget, and conversion goals. I then develop a campaign structure and optimization plan based on the account's requirements and available performance data.

E-commerce Growth and Marketing Manager

Safari Rose • Full-time

Feb 2023 - Dec 2025 • 2 yrs 10 mos

Managed e-commerce marketing activities for Safari Rose, an online retail brand specializing in women's clothing and bedsheets. My role focused on improving product visibility, attracting relevant customers, and supporting consistent order generation through paid social advertising and WhatsApp-based customer acquisition. I worked on audience targeting, promotional offers, ad creative planning, campaign monitoring, and budget optimization. I also focused on aligning advertisements with product categories, pricing, and customer preferences to attract more relevant inquiries and purchase-intent traffic. Beyond advertising, I considered the complete customer journey, including product presentation, COD purchase behavior, customer inquiries, order confirmation, and coordination around shipment fulfillment. The store's operating volume ranged from approximately 15 to 40 shipments per day. This required attention to both customer acquisition and the practical challenges of handling incoming orders, maintaining a consistent promotional strategy, and supporting day-to-day e-commerce operations. My approach combined campaign analysis, customer behavior insights, and ongoing marketing improvements to support the store's commercial objectives and sustainable growth.