Faizus Salehin

Founder and Instagram Content Strategist

Coaching Season • Self-employed

Sep 2021 - Present • 4 yrs 8 mos

Founder of CoachFaizus, a personal brand and training platform for coaches and service providers who want their Instagram to actually bring them clients. Built in public: - Grew my own coaching-niche Instagram to 100,000+ followers through tested content strategy, without paid ads - Developed a repeatable content system covering content pillars, hook writing, Reels scripting, caption structure, and launch planning - Studied and reverse-engineered leading coaching creators to identify what is actually working in the coaching content space right now - Produced training content around branding, personal positioning, and audience-building for service-based businesses Why I do it this way: Most Instagram strategies sold online are templates dressed up as custom work. I build mine the opposite way: I test every framework on my own audience first, publicly, before ever selling it. If it does not work for my own account, it does not get recommended to a client. Results from recent client work: - $30,000 in 30 days for a photographer-coach in Hong Kong, driven by a custom Instagram content strategy - $14,000 in 14 days for a personal development coach following a strategic launch plan - $10,000 in 7 days for a service provider using organic Instagram content alone Each client receives the same methodology I have tested on my own audience: competitive research, niche-specific content pillars, hook-led Reels, and launch-ready caption structures. I work with a limited number of clients at a time so every strategy is custom, not templated. International client experience across the US, UK, Singapore, and the Middle East. Focus areas: Instagram content strategy, personal branding, coaching brand positioning.