Abdullah

Marketing Director

Integrity Financial Group — Insurance & Retirement Solutions • Full-time

Jan 2026 - Present • 9 mos

Managed digital marketing and paid advertising initiatives for The Integrity Group, focusing on generating qualified leads and improving online customer acquisition. Responsible for planning, launching, and optimizing Google Ads and Meta Ads campaigns, conducting keyword and audience research, developing high-converting ad strategies, monitoring campaign performance, and optimizing budgets based on key performance metrics. Also supported landing-page optimization, conversion tracking, lead-generation funnels, and marketing automation to create a more efficient customer acquisition system. Key areas: Google Search Ads, PPC, Meta Ads, lead generation, conversion optimization, campaign management, keyword research, analytics, and marketing automation.

Marketing Specialist

Geary LSF • Part-time

Jan 2026 - Present • 9 mos

Managed paid advertising campaigns for NextLeft and its clients, focusing on generating qualified leads and improving campaign performance. Responsible for campaign setup, keyword research, audience targeting, ad creation and optimization, budget management, conversion tracking, and ongoing performance analysis. Continuously optimized campaigns based on key metrics such as cost per lead, conversion rate, and return on ad spend. Key areas: Google Ads, paid search, PPC, campaign management, keyword research, conversion tracking, lead generation, budget optimization, and performance marketing.

Marketing Director

Weekly Accounting Inc • Part-time

Feb 2023 - Present • 3 yrs 8 mos

Managed and scaled paid acquisition and digital marketing for Weekly Accounting, a U.S.-based accounting and fractional CFO firm. Built and optimized Google and Meta advertising campaigns focused on generating qualified leads and booked consultations from business owners. Key responsibilities included Google Ads campaign strategy and management, lead-generation funnel optimization, conversion tracking, audience and keyword research, ad copy testing, CRM integration, and ongoing performance optimization. Helped support the company’s growth from an early-stage operation generating approximately $0/month to $200K+ in monthly recurring revenue, while continuously improving lead quality, acquisition costs, and overall marketing performance. Key areas: Google Search Ads, Meta Ads, lead generation, conversion optimization, CRM automation, funnel strategy, tracking & analytics, and B2B client acquisition.