Tathyane Farias

Founder & Paid Media Strategist

Fiverr • Full-time

Sep 2023 - Present • 3 yrs 2 mos

As a Paid Media Strategist, I help businesses plan and manage data-driven advertising campaigns across Meta Ads and Google Ads. My approach connects business goals, audience strategy, campaign structure, creative direction, funnels, and performance data to build more consistent customer acquisition strategies. My work includes campaign planning, setup, monitoring, optimization, budget management, performance analysis, reporting, and close communication with each client.

Paid Media Specialist

Rise Ads | Tráfego pago estratégico para marcas alto padrão • Full-time

Feb 2025 - Jul 2025 • 5 mos

Supported the setup, launch, and monitoring of paid media campaigns across Google Ads and Meta Ads. My responsibilities included audience and ad set organization, keyword research for Search, Performance Max, Shopping, and YouTube campaigns, budget monitoring, investment verification, performance analysis, and optimization support. I also prepared weekly and monthly reports using Reportei and participated in strategic alignment meetings with the agency leadership.

Growth Performance Media Assistant

Grupo Moon • Full-time

Jun 2024 - Nov 2024 • 5 mos

Supported the monitoring and optimization of Meta Ads campaigns for established premium fashion brands, working with medium and large advertising accounts. My responsibilities included campaign performance analysis, daily budget monitoring across Meta Ads and Google Ads, media planning support, performance reporting, Google Analytics data analysis, and Instagram Shop and product catalog management through Meta Commerce Manager. I also participated in strategic meetings to identify optimization opportunities and align campaign decisions.