
Faridah
Social Medial growth and management specialist
Skills

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Portfolio
Work experience
Mange and optimize social media account for small business and online brands
Next • Freelance
Jan 2026 - Present • 4 mos
Managed and optimized social media accounts for small businesses and online brands across Instagram, TikTok, and Facebook. Responsible for setting up and optimizing profiles to improve visibility, branding consistency, and audience trust. Conducted detailed account audits to identify growth opportunities, content gaps, and engagement improvements. Developed customized growth strategies based on each client’s niche, target audience, and business objectives. Created engaging content including captions, hashtags, posting schedules, and content planning to increase reach and interaction. Implemented organic growth strategies such as hashtag research, audience targeting, trend monitoring, and consistent community engagement. Tracked performance metrics including reach, engagement rate, follower growth, and content performance using platform analytics. Adjusted strategies based on insights to continuously improve results and maintain steady growth. Maintained brand voice consistency across all posts and interactions. Managed comments and direct messages professionally to improve customer relationships and brand credibility. Delivered clear communication, progress updates, and actionable recommendations. Focused on long term sustainable growth, genuine engagement, and audience quality rather than short-term vanity metrics.