Fariha Ferdaus

Marketing Strategist & Growth Specialist

PickApp • Freelance

Feb 2025 - Present • 1 yr 7 mos

I’m currently working with PickApp, a local marketplace and service platform, where I focus on increasing app downloads, improving user engagement, and driving long-term customer retention. My role includes planning and managing marketing strategies such as social media management, image and video content creation, lead generation, email marketing, and push notification campaigns. I’ve been actively promoting key services like free item discovery, delivery, moving, cleaning, and pet services. I also work on improving the overall user experience by making it easier for users to find free items, book services, and stay engaged through regular updates and notifications. Alongside this, I collaborate closely with the team on growth strategies, including referral programs, local targeting, and creative content ideas to help increase both new user acquisition and ongoing platform activity.

Video Editor & Social Media Manager

Wilson & Kinsman LLC • Freelance

Oct 2023 - Sep 2025 • 1 yr 11 mos

I worked with Wilson & Kinsman LLC, an American law firm, where I created and edited promotional videos to help them connect with potential clients in a professional yet approachable way. I also managed their social media accounts, handling content planning, posting, and maintaining their online presence as actively and consistently as possible. It was really rewarding to help a law firm communicate its services visually and build trust with its audience through quality content.

E-commerce Assistant

BABYLOVE • Full-time

Dec 2023 - May 2025 • 1 yr 5 mos

I work with BABYLOVE, an Ireland-based baby products eCommerce store, managing both Shopify and Amazon operations to ensure smooth business performance. My responsibilities include Shopify Theme customization, product listing, collection organization, and maintaining accurate product data across the store. I handle order tracking, fulfillment coordination, and delivery issue resolution, ensuring a seamless customer experience. I also manage Amazon FBA operations, including product listing optimization, inventory coordination, and monitoring order fulfillment to maintain efficiency and performance on Amazon. In addition, I create engaging promotional content such as slideshows, banners, and seasonal campaigns (Christmas, New Year). I work on SEO optimization, Google Merchant Center fixes, and support email marketing campaigns using Klaviyo, Yotpo, Mailchimp, and Sendgrid. Overall, I focus on improving store performance, ensuring accuracy, and enhancing customer satisfaction across multiple sales channels.