Fariha A

Digital Marketing and SEO Specialist

Hyundai Motor • Full-time

Mar 2023 - Present • 3 yrs 6 mos

• Developed SEO content for 30+ vehicle pages, increasing organic traffic by 185% and achieving page-1 rankings for 15 high-intent keywords in eight months. • Wrote ad copy, achieving 4.2% CTR (against the 2.1% benchmark), 38% lower CPA, and 3,400 qualified leads in one quarter. • Led email campaigns with 28% open rates (against the 18% benchmark) and 6.4% CTR (against the 3.2% benchmark), driving 890 test drive bookings. • Optimized landing page copy and CTAs for seasonal campaigns to improve conversion rates and support lead generation goals. • Conducted keyword research and competitor analysis to inform content strategy and identify high-value search opportunities. • Managed content calendars and editorial workflows to ensure a consistent brand voice across all digital marketing channels. • Oversaw media and PR activities as well as social content and campaigns.