FARJANA KHAN

Digital marketer

Daraz

Jan 2022 - Dec 2025 • 3 yrs 11 mos

**Job History / Responsibilities** * Planned and executed digital marketing campaigns across Facebook, Instagram, Google, and other online platforms. * Managed social media accounts, developed content strategies, and created engaging posts to increase brand awareness. * Set up, monitored, and optimized Meta Ads and Google Ads campaigns based on campaign objectives and performance data. * Conducted keyword research and implemented SEO strategies to improve website rankings and organic traffic. * Created content calendars and coordinated promotional campaigns to maintain consistent online engagement. * Monitored website traffic, audience behavior, leads, conversions, and advertising performance using analytics tools. * Researched competitors and market trends to identify new opportunities for customer acquisition. * Prepared regular marketing performance reports and provided recommendations for campaign improvement. * Worked with design, sales, and content teams to ensure successful execution of marketing campaigns. **Key Achievements** * Increased social media reach, engagement, and follower growth through targeted content and advertising strategies. * Generated new leads and customer inquiries through targeted digital advertising campaigns. * Improved advertising performance by continuously testing audiences, ad creatives, keywords, and campaign strategies. * Increased organic website visibility through SEO, keyword optimization, and content marketing. * Successfully managed multiple digital campaigns while maintaining budgets and performance targets. * Improved conversion opportunities by analyzing customer behavior and optimizing landing pages and advertising campaigns. * Strengthened the company’s online presence through consistent branding and strategic social media management. * Used campaign analytics and performance data to reduce ineffective advertising spend and improve overall marketing ROI.