I will optimize your google lsa budget and bidding strategy
Bangladesh
537 orders completed
Google Ads Certified Expert, PPC, Local Services Ads, GA4, Conversion Tracking
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About this Gig
Spending too much per lead, or running out of budget by Wednesday?
Local Services Ads offers three bid modes: Maximize leads, Target cost per lead, and Max per lead. Your weekly budget and bid mode decide how many leads you can get and what you pay for each. The wrong mix means overpaying or missing calls.
What I review and set:
- Current cost per lead by job type and area
- Bid mode choice: Maximize leads, Target CPL or Max per lead
- Weekly budget sized to your lead goal
- Budget split across categories or locations
- A 2-week test plan, since Google says results take about 2 weeks to settle
- A simple rule for when to raise or lower budget
How I work: data review, written recommendation, approved changes, then a 14-day check.
You provide: Administrative access by invite (only Admins can change bids), your average job value and close rate.
I don't promise a lower cost per lead. Prices are set by the auction in your market.
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FAQ
Which bid mode is best?
Google recommends Maximize leads for most advertisers. Target CPL or Max per lead can suit tighter cost goals. I recommend based on your data.
What budget should I set?
Google suggests a budget that supports about 10 leads a week for Maximize leads. I'll size it to your goal and job value.
Why do you need Administrative access?
Google only lets Administrative users edit bids and budgets.
What's a break-even cost per lead?
The most you can pay per lead and still profit, based on your job value and close rate.
Will my cost per lead drop?
It may, but it's set by the auction. I don't guarantee it.
