Zeeshan

Senior Lead Generation and Marketing Specialist

Cloud Armour • Full-time

Jun 2023 - Oct 2025 • 2 yrs 4 mos

As a Senior Lead Generation and Marketing Specialist at Cloud Armour, I led end-to-end B2B lead generation strategies focused on driving qualified opportunities and revenue growth. My role involved identifying target markets, building highly targeted prospect lists, and executing multi-channel outreach campaigns using cold email, LinkedIn, and CRM automation tools. I conducted in-depth market research and competitor analysis to refine positioning and messaging, ensuring campaigns aligned with industry trends and client pain points. I developed personalized cold email sequences, optimized deliverability, and continuously improved response and conversion rates through A/B testing and performance tracking. Additionally, I managed CRM systems to streamline pipeline management, track KPIs, and improve lead nurturing processes. By combining data-driven decision-making with strategic messaging, I consistently delivered high-quality leads that supported sales teams in closing new business.