Fauve W

Senior Social Manager

Boohoo • Full-time

Jun 2024 - Present • 1 yr 11 mos

I’m a Social Creative working within the Debenhams Group, creating high-performing, social-first content for major fashion brands including Nasty Gal, MissPap, Warehouse, Coast, Oasis, Dorothy Perkins, and Burton Menswear - with a combined audience of 12M+. I specialise in concepting and delivering platform-native content that feels current, engaging, and tailored to each brand’s audience. From weekly content ideas to full campaign execution, I know what performs across TikTok, Instagram, and beyond. I’ve led creative and on-set social capture for large-scale campaigns, including the Debenhams Christmas 2025 campaign, working with talent like Olivia Attwood, Peter Crouch, and Judi Love. I’ve also covered major events such as the British Fashion Awards, capturing and rolling out real-time, behind-the-scenes content. My experience includes brand launches, influencer collaborations, and international shoots (from South Africa to Los Angeles), working closely with production teams and talent such as Sophie Habboo, Hannah Cooper Dommett, and Kim Cattrall. Alongside this, I create content for influencer and press trips (including brand partnerships with Lancôme and Kylie Cosmetics), and I incorporate AI tools to produce fresh, scroll-stopping creative. If you’re looking for someone who understands social trends, fashion audiences, and how to create content that actually performs - I can help bring your brand to life.

Content Creator

H&M • Freelance

Oct 2022 - Jun 2023 • 8 mos

Contracted as a content creator to produce social-first imagery and video for the Black Card campaign across TikTok and Instagram. Led end-to-end content creation — from shooting and directing to editing and on-screen talent — delivering high- quality, platform-native assets. Collaborated closely with paid media teams to optimise performance.