Favour R

Data Management & Spreadsheet Cleanup Specialist

Brand Master Academy • Freelance

Jul 2026 - Jul 2026 • 0 mos

I worked closely with Brand Master Academy that struggled to manage customer information scattered across multiple Excel files and Google Sheets. My responsibility was to carefully review every spreadsheet, identify duplicate records, verify conflicting information and consolidate everything into one clean, organized, and easy to manage database. Rather than making assumptions, I communicated with clients whenever I encountered unclear or inconsistent data to ensure no valuable information was lost. I standardized formatting, corrected inconsistencies, removed duplicate entries, and organized customer names, emails, phone numbers, purchase history, and notes into a professional structure that teams could confidently use every day. Throughout each project, I kept clients informed of my progress, explained any issues I discovered, and provided thoughtful solutions before making important changes. My attention to detail, commitment to accuracy and proactive communication helped businesses eliminate confusion, improve collaboration, and save valuable time by transforming disorganized spreadsheets into reliable, well-structured data systems they could trust for daily operations.

Social Media Content Planner

Elite FM • Freelance

Jul 2026 - Jul 2026 • 0 mos

At Elite FM, I worked with entrepreneurs and growing businesses to create strategic content plans that helped them stay consistent across their social media platforms. I started every project by understanding each client's brand, target audience, and business goals so I could develop content that aligned with their marketing objectives. My responsibilities included planning weekly and monthly content calendars, researching industry trends, generating creative post ideas, writing engaging captions and selecting relevant hashtags to improve visibility and audience engagement. Elite FM, I also scheduled content across Instagram, Facebook, LinkedIn, TikTok and Pinterest using professional scheduling tools, ensuring every post was published at the most effective time. I regularly updated content calendars to reflect promotions, product launches, and seasonal campaigns while maintaining clear communication with clients throughout the process. Working at Elevate Digital Media taught me the importance of organization, consistency, and attention to detail. By planning content in advance and keeping schedules organized, I helped clients eliminate the stress of last-minute posting and maintain a professional online presence. My work contributed to stronger audience engagement, improved brand consistency and a smoother content management process, allowing businesses to focus on serving their customers while I ensured their social media remained active, organized and aligned with their growth goals.

GoHighLevel CRM Pipeline Setup & Lead Management Expert

Salvatore Ferrante • Freelance

Jun 2026 - Jun 2026 • 0 mos

I worked as a GoHighLevel CRM & Lead Management Specialist at Salvatore Ferrante where I helped businesses build and optimize CRM systems that made lead management and sales tracking more organized and efficient. My role focused on creating structured CRM workflows that allowed teams to capture leads, manage customer relationships, and monitor every stage of the sales process from initial inquiry to successful conversion. I designed and configured GoHighLevel sales pipelines with customized stages that matched each client's business process. I organized lead statuses, created contact tags and segmentation, and built automated workflows that ensured leads were properly categorized and followed up at the right time. I also cleaned and organized CRM data, removed duplicate records, and improved existing CRM structures to make the system easier to use and maintain. To improve business efficiency, I connected marketing forms, email automation, and lead capture systems with the CRM, ensuring that new leads were automatically added to the correct pipeline with the appropriate tags and actions. I tested every workflow and automation to ensure contacts moved correctly through the customer journey without errors or missing information. Throughout the project, I worked closely with clients to understand their sales process and customized the CRM to fit their specific business needs. This experience strengthened my skills in GoHighLevel CRM, pipeline creation, lead management, marketing automation, customer segmentation, data organization, and workflow optimization, helping businesses improve follow-ups, increase conversion rates, and maintain a well-structured sales system.