Favour W

Email Marketing & CRM Automation Consultant

Sep 2023 - Present • 3 yrs

I work with businesses worldwide as an Email Marketing & CRM Automation Consultant, helping organizations implement scalable systems that automate customer communication, improve lead management, and optimize sales operations. My projects involve integrating CRM platforms with email marketing software and workflow automation tools to create efficient, data-driven business processes. My CRM expertise includes HubSpot CRM, Zoho CRM, Dubsado, HoneyBook, Monday.com CRM, Clay CRM, Salesforce, Pipedrive, Close CRM, Capsule CRM, Notion, Airtable, and ClickUp. I create custom automation using Make.com, Zapier, n8n, API integrations, webhooks, Google Workspace, Slack, Stripe, Calendly, and third-party business applications. For email marketing, I build complete automation systems including welcome emails, onboarding sequences, sales funnels, newsletter campaigns, abandoned cart recovery, re-engagement campaigns, customer segmentation, audience management, analytics, A/B testing, email template design, and conversion optimization across Mailchimp, Klaviyo, Brevo, Beehiiv, ActiveCampaign, ConvertKit, MailerLite, Constant Contact, and Omnisend. My work also includes CRM customization, lead scoring, contact management, workflow optimization, automation troubleshooting, reporting dashboards, customer lifecycle automation, project documentation, system maintenance, and ongoing business process improvement to help clients save time, increase productivity, and generate more revenue.

CRM Implementation & Marketing Automation Consultant

May 2023 - Present • 3 yrs 4 mos

As a CRM Implementation & Marketing Automation Consultant, I help entrepreneurs, agencies, SaaS companies, ecommerce brands, and service providers automate their customer management systems through customized CRM implementation and marketing automation solutions. My work focuses on reducing administrative tasks while improving customer engagement, lead conversion, and operational efficiency. I implement CRM solutions including Dubsado, HoneyBook, HubSpot CRM, Zoho CRM, Monday CRM, Salesforce, Close CRM, Pipedrive, Clay CRM, Capsule CRM, and Notion. I build advanced automation workflows using Make.com, Zapier, Airtable, APIs, Google Sheets, Slack, Gmail, Stripe, Calendly, Typeform, and webhooks to create seamless business processes. My email marketing expertise includes building automated sales funnels, welcome series, drip campaigns, lead nurturing workflows, customer retention campaigns, newsletter automation, segmentation, personalization, email template customization, campaign optimization, and performance reporting using Klaviyo, Mailchimp, Brevo, ActiveCampaign, Beehiiv, ConvertKit, and MailerLite. I also assist clients with CRM migration, contact database management, workflow audits, reporting dashboards, automation optimization, pipeline management, project management integrations, and long-term automation strategies that support business growth while improving customer satisfaction.