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Email marketing specialist
Skills

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Work experience
Email marketing professional
Digital Authority Partners
Sep 2021 - Present • 4 yrs 11 mos
Planned and executed targeted email marketing campaigns for ecommerce and online businesses. Created engaging newsletters, promotional campaigns, and customer retention emails. Built and managed automated email workflows using MailerLite, Mailchimp, Klaviyo, Brevo, and HubSpot. Managed audience segmentation, personalization, scheduling, and list organization. Optimized email content, subject lines, calls-to-action, and campaign structure to improve engagement. Analyzed campaign performance and provided actionable recommendations for continuous improvement. Consulted with clients on email marketing strategies, automation, customer journeys, and campaign planning. Collaborated with business owners to develop email strategies aligned with their sales and marketing goals.