
Fayeza
Email and Ecommerce Copywriter B2B, SaaS and Legal Content
Skills

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Portfolio
Work experience
Email Copywriter
Lumaskin Co.
Jul 2026 - Jul 2026 • 0 mos
Wrote conversion-focused email copy for Lumaskin, creating engaging messaging around skincare products, customer pain points, benefits, and offers. Focused on building curiosity, trust, and desire while guiding readers toward purchase.
Content and Copywriter
Pakistani Hero • Full-time
Feb 2025 - Mar 2026 • 1 yr 1 mo
As a content & copywriter, I’ve created a wide range of content designed to inform, engage, and drive action. My work includes SEO blog articles, website content, landing pages, email campaigns, social media content, product copy, ad copy, and marketing materials. I research the target audience, industry, competitors, and topic before writing so the content is not only well-written but relevant to the people reading it. For conversion-focused projects, I use customer pain points, desires, objections, and motivations to create messaging that connects with the audience and supports the business goal. I’ve worked with clients and brands across different industries, adapting my writing style to match their brand voice, audience, and objectives. Whether the goal is to improve search visibility, build trust, generate leads, increase engagement, or encourage a purchase, I focus on creating clear, human, and purposeful copy. I also use AI tools as part of my workflow for research, ideation, and efficiency while keeping the final content natural, accurate, original, and aligned with the brand.