Felipe Lacerda

Social Media Branding

FuniUX • Freelance

May 2025 - Present • 1 yr 5 mos

During my initial months, I handled social media needs for agency clients, ensuring consistent communication across formats ranging from carousels to Reels. In addition to refining client Key Visuals, I developed a component-based template system in Figma to streamline asset management for clients requiring high volumes of static posts, such as Accar and Supervisão Vistoria Automotiva.

Motion Design Intern → Motion Design Jr.

Ada Tech • Full-time

Mar 2022 - Feb 2024 • 1 yr 11 mos

My second area of ​​experience defines my professional niche: specializing in audiovisual content production spanning everything from briefs and project planning to capture, editing, strategy, and post-launch activities. My journey began with editing video courses focused on in-house recording equipment; I honed my skills by analyzing competitors and applying data to audiovisual content strategies, while also qualifying as a Junior Motion Designer.

Product Design Intern

LinkedIn • Part-time

Feb 2021 - Nov 2021 • 9 mos

This was my first corporate experience during the pandemic; I learned a great deal across many areas, particularly regarding feedback and teamwork. I worked on product research initiatives alongside a User Experience squad to develop landing pages and stakeholder products. Concurrently, I managed content for the company intranet covering what is now known as employer branding including onboarding materials, internal training snippets, and content for special occasions.