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Felipe Aquino
@felipeaquino182
Paid Media Specialist, Performance Marketing and Growth
Brazil
Portuguese, English
About me
Digital marketing professional with 6 years of experience in small and medium-sized companies across the healthcare, education, technology, and service sectors. Specialist in building complete marketing funnels, from attraction to conversion, focused on generating qualified leads, raising audience awareness, and most importantly, consistently increasing sales.
With expertise in Google Ads, Meta Ads, and TikTok Ads, operates strategically across all stages of the process, from ad planning and landing page offer optimization to in-depth metric analysis (KPIs).
Skills
Felipe Aquino
Offline •
Average response time: 1 hour
See my services
Digital Marketing Strategy
I will structure a sales funnel that will make your business grow
Portfolio
Work experience
Marketing Specialist
ImagenAI • Freelance
Oct 2025 - Mar 2026 • 5 mos
- Responsible for structuring and managing the sales process for educational digital products focused on image editing + Artificial Intelligence. - Responsible for optimizing copy and structuring the sales page to increase conversion rates. - Responsible for creating and managing a perpetual sales funnel, ensuring daily recurring revenue. - Developed campaigns: discovery, relationship, conversion, and remarketing. - Strategically wrote ad copy focused on conversion and sales performance. - Produced KPI and metric tracking reports to support data-driven decision-making. - Technically implemented the Conversions API via Google Tag Manager, enhancing data quality in the ad platform. - Increased page retention rate by 80% after improvements. - Reduced CPM by 70% through audience segmentation improvements using Meta's new AI testing. - Achieved daily sales of a low-ticket product with an order bump for a medium-ticket product.
Marketing Specialist
Publix Super Markets • Full-time
Sep 2023 - Mar 2025 • 1 yr 6 mos
Key Responsibilities & Achievements: - Developed paid media strategies for educational content (compliance/ESG focus) - Managed advertising budgets across platforms (Google Ads, YouTube Ads, Meta Ads) - Ensured alignment between institutional messaging and campaign performance - Created and optimized campaigns using advanced segmentation and remarketing - Built real-time KPI monitoring dashboards in Looker Studio - Collaborated with content and compliance teams for strategic adjustments - Implemented conversion funnels for social impact initiatives Measurable Results: - 40% increase in campaign engagement through data-driven optimizations - Generated high-quality leads via remarketing strategies - Streamlined processes through automated reporting (Looker Studio)
