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E-Commerce Retention Strategist (Email & SMS)
Faitheroic • Full-time
May 2024 - Present • 2 yrs 5 mos
Design and implement full retention systems for e-commerce brands, combining email and SMS to increase repeat purchase rate and customer lifetime value. Core focus areas include welcome sequence architecture, post-purchase flow design, behavioral segmentation, and deliverability optimization across Klaviyo, Omnisend, and Postscript. Approach every project through a structured Audit → Build → Optimize process to ensure flows are mapped to real customer behavior rather than generic templates.