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Shopify CRO & DTC Ecommerce Specialist

PeakForce Labs • Freelance

Jan 2026 - Present • 7 mos

I specialize in designing and optimizing Shopify stores for direct to consumer brands that want to increase conversions, improve customer experience, and scale through paid advertising. My work goes beyond traditional Shopify development by combining ecommerce strategy, conversion rate optimization, and customer journey mapping to build stores that generate measurable business results. I have planned and developed Shopify stores for beauty brands, hair extension brands, cannabis businesses, CBD companies, research peptide suppliers, nutraceutical brands, and other ecommerce businesses operating in competitive industries. Every project begins with understanding the customer's buying journey before translating that into a conversion focused Shopify experience. My responsibilities include Shopify store development, Shopify theme customization, landing page design, product page optimization, homepage redesign, collection page optimization, mobile optimization, Shopify speed optimization, navigation planning, product merchandising, and customer journey optimization. I also build high converting landing pages for Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, and Google Ads campaigns, ensuring complete consistency between ad creatives, messaging, landing pages, and checkout experiences. This approach improves conversion rates while reducing customer friction. My CRO strategy includes implementing product bundles, one click upsells, cross sells, subscription functionality, trust badges, social proof, product reviews, sticky add to cart sections, email capture forms, and optimized checkout experiences to increase average order value and customer lifetime value. I regularly integrate Klaviyo, Judge.me, Recharge, Shopify Bundles, and other Shopify applications that improve customer retention, email marketing, and post purchase engagement. I also optimize stores for SEO, page speed, accessibility, and long term scalability while ensuring every store is ready for futur

Shopify Marketing & Landing Page Strategist

Elevate Digital • Freelance

Sep 2025 - Dec 2025 • 3 mos

I work with ecommerce businesses to bridge the gap between paid advertising and website performance by creating Shopify landing pages that convert traffic into paying customers. My focus is helping brands maximize the value of every advertising dollar through strategic landing page design, CRO psychology, and ecommerce best practices. My experience includes creating dedicated landing pages for Meta Ads, Facebook Ads, Instagram Ads, Google Ads, influencer campaigns, product launches, seasonal promotions, and ecommerce sales funnels. Every landing page is designed around customer intent, persuasive messaging, and a simplified buying journey. I optimize product pages with stronger value propositions, clearer calls to action, product comparison sections, customer testimonials, frequently asked questions, lifestyle imagery, trust building content, and persuasive sales copy. These improvements help increase conversion rates while reducing bounce rates. In addition to design, I configure conversion tracking using Google Analytics, Google Tag Manager, Meta Pixel, and ecommerce events to help brands understand customer behavior and make data driven marketing decisions. My work also includes implementing A/B testing strategies, optimizing landing page performance, improving page speed, increasing mobile usability, and aligning every campaign with the client's overall marketing objectives.