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I will build a paid media strategy with instructions
Tara M
About this gig
You know you need to market your business. The harder question is: where should you actually spend your time and money?
I'll create a custom paid media marketing strategy built around your business, audience, goals, and budget.
Instead of giving you a generic marketing checklist, I'll look at where your business is today and develop a practical plan for where you should go next.
Depending on your package, your strategy can include:
- Target audience and customer journey
- Google Ads paid search strategy
- Meta and other paid social strategies
- Budget recommendations
- Funnel strategy
- Competitor and audience analysis
- Messaging and positioning opportunities
- KPIs and measurement
- 30/60/90-day roadmap
My background is heavily rooted in performance marketing, so my strategies aren't built around doing marketing just for the sake of "being visible." I focus on connecting ad spend to measurable business goals.
You'll walk away knowing what to prioritize, where to invest your budget, and what your next steps should be.
Perfect for startups, growing businesses, eCommerce brands, lead generation businesses, or anyone who feels like they're in need of a clear marketing plan.
Get to know Tara M
Tara M
Vice President, Paid Media
- FromUnited States
- Member sinceMar 2025
- Avg. response time2 hours
Languages
English
I am a Vice President of Paid Media with extensive experience across diverse agency settings and client profiles, including B2B and Ecommerce. I specialize in overseeing Search, Social, and Performance Creative initiatives with a hands-on approach to new platforms. I am dedicated to continuous learning and contributing to the success of small to medium businesses through data-driven digital marketing strategies.
My Portfolio
FAQ
Is my paid media marketing strategy customized to my business?
Yes. Your strategy is built around your business, goals, target audience, budget, current marketing, and growth opportunities. I don't believe a generic marketing template is particularly useful when every business has different priorities and resources.
What does a paid media marketing strategy include?
The exact deliverables depend on your package, but your strategy may include audience analysis, channel recommendations, paid media strategy, budget allocation, funnel planning, competitor analysis, KPIs, testing priorities, and a 30/60/90-day marketing roadmap.
Will you tell me exactly where to spend my paid media marketing budget?
When budget allocation is included in your package, yes. I'll recommend how I would prioritize your available marketing budget across the most appropriate channels and explain the reasoning behind those recommendations.
What if I don't know which platforms I should use?
That's completely fine. You don't need to come to me knowing that you need Google, Meta, TikTok, or anything else. Part of the strategy process is determining which channels make the most sense for your business rather than trying to be everywhere.
Can you create a strategy for a brand-new business?
Yes. I can build a strategy when you're starting from scratch or help an established business rethink an existing marketing approach. Just keep in mind that newer businesses generally have less historical performance data available, so some recommendations will need to be validated through testing.
Do you work with both eCommerce and lead generation businesses?
Yes. I have experience developing marketing and paid media strategies for both eCommerce and lead generation businesses, and I'll tailor the strategy to the way your business actually acquires customers.
Will my strategy include Google Ads and Meta Ads?
If those channels make sense for your business and are included within the scope of your package, absolutely. My recommendations are based on what I believe fits your goals rather than automatically recommending every advertising platform.
Will you implement the marketing plan for me?
This gig is focused on strategy and planning rather than ongoing execution. You'll receive a clear roadmap you or your marketing team can follow. If you need additional support afterward, we can discuss your next steps.
How much information do you need from me?
I'll ask you for information about your business, products or services, target customers, goals, current marketing, budget, historical performance when available, and any challenges you're currently experiencing. Better inputs allow me to build a much more useful strategy.
Can you guarantee the strategy will increase my revenue?
No marketing strategy can responsibly guarantee specific business results. My job is to use your information, available data, and marketing best practices to develop a thoughtful strategy that gives you clear priorities, testing opportunities, and measurable goals.
