Ferrari

ConvertKit Email Marketing and Automation Specialist

ConvertKit • Freelance

Sep 2022 - Present • 4 yrs

I help creators, coaches, consultants, digital-product businesses, and small online brands organize their email marketing in ConvertKit. My work includes setting up or improving forms, landing pages, subscriber tags, segments, sequences, broadcasts, welcome emails, lead-magnet delivery, and automated paths for new and existing subscribers. I begin by understanding the client’s offer, audience, content, and customer journey, then structure the email system so subscribers receive relevant messages at the right stage. I can assist with welcome sequences, nurture campaigns, product or service announcements, newsletter planning, audience organization, and follow-up automations. I also review email copy, calls to action, links, timing, and overall message flow so the system is clear and easy to manage. My focus is to help clients build a dependable relationship with their audience, keep subscribers engaged, and guide interested readers toward an appropriate next step. Each setup is adapted to the client’s goals, content style, and level of technical experience.

Pipedrive CRM Setup and Automation Specialist

Pipedrive • Freelance

Sep 2022 - Present • 4 yrs

I help small businesses, startups, agencies, and service providers organize their sales operations with Pipedrive CRM. My work includes reviewing the client’s existing sales process, setting up pipelines and stages, creating and organizing people, organizations, deals, activities, products, and custom fields, and improving the way leads move from first contact to closed sale. I can configure activity types, follow-up reminders, deal values, expected close dates, filters, dashboards, and reporting views so teams have a clearer picture of their sales activity. Where required, I also support workflow automation, lead management, data organization, import preparation, and integrations with connected tools. My focus is to create a practical CRM structure that is easy for the client to understand, maintain, and use consistently in daily sales operations. I communicate clearly, document the setup, and tailor each workspace to the company’s pipeline, team responsibilities, and customer journey.

Freelance Klaviyo Email Marketing and Automation Specialist

Klaviyo • Freelance

Feb 2022 - Present • 4 yrs 7 mos

I help ecommerce businesses use Klaviyo to communicate with subscribers and customers through organized email marketing campaigns and automated customer journeys. My work can include account review, list and profile organization, signup forms, audience segmentation, campaign planning, email template setup, welcome flows, abandoned cart flows, browse or product follow-up flows, post-purchase messages, win-back sequences, and other lifecycle automations that match the client’s store and customer journey. I pay attention to subject lines, email structure, calls to action, brand consistency, mobile readability, timing, conditions, and message relevance. I also help clients organize their flow logic and campaign calendar so communications are easier to manage and more consistent. My goal is to build clear, useful email systems that support customer engagement, repeat purchases, and better follow-up without relying on irrelevant or excessive messaging. I tailor the setup to the business model, product category, audience, and approved brand voice.