
Festus L
The Joy Is To Get Result
Skills

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Work experience
Freelance Crowdfunding & Digital Marketing Consultant
Upwork
Nov 2023 - Present • 2 yrs 9 mos
Strategic Campaign Execution: Successfully planned and executed crowdfunding promotion strategies for over 20+ campaigns across Gofundme, Kickstarter, and Indiegogo, helping clients reach an average of 120% of their funding goals. Conversion Rate Optimization: Revamped campaign descriptions and visual layouts to increase donor conversion rates by over 40% within the first week of promotion. Audience Targeting: Utilized advanced social media targeting to identify and engage high-net-worth donor demographics, ensuring maximum Return on Investment (ROI) for the client's ad spend. Ethical Promotion: Developed a strict code of conduct focusing on organic, platform compliant promotion techniques to protect clients' accounts from being flagged or banned.