Felipe E

Head of Marketing

Yute Natural • Full-time

Apr 2025 - Aug 2025 • 4 mos

Led digital marketing and performance strategy for a B2B and e-commerce brand. Managed Google Ads, Meta Ads and email marketing campaigns focused on B2B lead generation and conversion optimization. Implemented GA4, Google Tag Manager and Looker Studio dashboards to support data-driven decisions and improve ROI. Led brand and marketing strategy execution, aligning paid media, content and visual assets with business goals. Worked closely with sales, design and content teams to optimize campaigns and marketing workflows.

Senior Digital Marketing Analyst

Liberty Seguros Andes (HDI Seguros – Talanx Group) • Full-time

Nov 2022 - Jan 2025 • 2 yrs 2 mos

Worked as a Senior Digital Analyst within brand, performance and analytics teams for a multinational insurance company. Managed digital performance analysis and reporting using Google Analytics 4, Google Tag Manager, Looker Studio and Supermetrics. Built automated dashboards to support decision-making and improve data delivery times across multiple business areas. Supported regional digital campaigns for Chile, Ecuador and Colombia, monitoring KPIs, budgets and media performance.

Marketing Director

Grupo Alcosafe Chile • Full-time

May 2022 - Aug 2022 • 3 mos

Led digital marketing strategy for a group of 5 companies within the same business group. Planned and executed digital campaigns using Google Ads and Meta Business platforms. Managed marketing reporting and performance analysis across multiple brands and websites. Oversaw CRM (Pipedrive) and email marketing campaigns to support B2B lead generation and customer engagement.