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Customer Segmentation Analysis Using Python
Bikibooks • Freelance
May 2026 - May 2026 • 0 mos
This portfolio project focuses on customer segmentation using purchasing behavior and demographic data. The dataset was cleaned and analyzed using Python libraries such as Pandas, NumPy, Matplotlib, and Seaborn. Exploratory Data Analysis (EDA) was performed to identify customer patterns and trends. Customers were grouped into distinct segments based on their spending habits and characteristics. Visualizations and analytical reports were created to help businesses better understand their customers and develop targeted marketing strategies.