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ffalcon_

Fiorella Falcon

@ffalcon_

Paid Media Specialist : Google Ads , Meta Ads and TikTok

Peru
Spanish, English
About me
Paid media specialist with 8+ years managing Google Ads, Meta Ads, and TikTok campaigns across e-commerce, retail, and finance. I’ve managed budgets up to $100K/month, delivering lower CPL, stronger ROAS, and scalable campaign structures. I handle everything from setup and pixel tracking to optimization and clear reporting. Based in Lisbon, available for project-based work and ongoing campaign management. Let’s grow your business with data-backed paid media that actually performs.... Read more

Skills

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ffalcon_
Fiorella Falcon
Offline • 

See my services

Paid Social Media
I will manage and optimize your paid media campaigns for more leads
From$150 / projectMore details

Work experience

LLYC

Senior Media Buyer – Performance Acquisition

LLYC • Full-time

Sep 2024 - Aug 2025 • 11 mos

Sole media buyer on a US-based B2B tech account. Built Google Ads Search campaigns from scratch and used GA4 funnel analysis to improve lead quality. Grew total leads +32% in 6 months on the same budget, and improved lead-to-registration rate by +13%.

Interbank

Digital Marketing Manager – Paid Media

Interbank • Full-time

Mar 2021 - Aug 2024 • 3 yrs 5 mos

Owned full paid media strategy for one of Peru’s top digital banks — $80K–$100K/month across Meta, TikTok and Google Ads. Led creative testing, tracking setup (Pixel, CAPI, GA4), and smart bidding. Delivered a 6x increase in app installs, +9.7 pts ad recall, and TikTok First platform recognition as a regional best practice case study.

Digital Analyst

IPG Mediabrands • Full-time

Mar 2019 - Feb 2021 • 1 yr 11 mos

Managed paid social and search campaigns for Nestlé, Unilever, Banco Ripley, and La Positiva across Meta, Google Ads, and LinkedIn. Handled multiple accounts simultaneously with full tracking setup (GA, GTM) and monthly performance reporting.