Logos are the centerpiece of a company's brand. People are exposed to way too many concepts and ideas on a daily basis to remember them all. So our minds organize all of that information into categories. Your company's logo should be the symbol for everything that your company represents, so when a customer sees it, they should be able to quickly connect with what it is you do.
I can help you establish that kind of connection through my design skills, so let's work together for a perfect result :)