florish

Freelance Web Designer, Shopify Partner & Ecommerce specialist

Fiverr, Upwork, Instagram, Facebook • Self-employed

Jan 2023 - Present • 3 yrs 9 mos

I specialize in building high-converting ecommerce websites for product-based brands, luxury stores, and growing online businesses. As a Shopify-focused designer, I combine premium visual design with strategic conversion structure to create online stores that don’t just look good, but sell. Over the years, I’ve worked with watch brands, luxury product sellers, and niche ecommerce businesses to develop scalable, performance-driven stores built for long-term growth. Core Responsibilities & Expertise Shopify Store Design & Development • Custom Shopify store setup and theme customization • Homepage and product page conversion optimization • Mobile-first, responsive design • Navigation and collection structure planning • Speed and performance optimization Luxury & Niche Ecommerce Branding Designed premium online stores including luxury watch and crystal brands, focusing on: • Clean, minimalist layouts • Strong product presentation • Trust-building elements (reviews, guarantees, secure checkout cues) • High-end typography and visual hierarchy Conversion-Focused Strategy Every store is structured with sales psychology in mind: • Strategic call-to-action placement • Clear user journey from landing to checkout • Reduced friction buying experience • Optimized cart and checkout flow Scalable Store Architecture I build ecommerce systems that allow brands to expand without redesigning from scratch including: • Product collections and filtering systems • Wholesale or private access setups • Limited edition product structures • Future subscription model readiness Professional Approach My focus is not just design, it’s revenue structure. I approach every project with three priorities: Brand authority Conversion efficiency Long-term scalability The result is a polished, high-performing ecommerce store designed to compete in today’s digital market.