Deborah folarin

YouTube Marketing & Channel Growth Specialist

Self Employed

May 2026 - Present • 2 mos

As a YouTube Marketing & Channel Growth Specialist, I help creators, brands, and businesses grow their YouTube presence through strategic content optimization and audience development. I develop channel growth strategies that increase subscribers, improve watch time, and maximize video performance. My responsibilities include YouTube SEO, keyword research, content planning, title and thumbnail optimization, playlist organization, audience analytics, and performance reporting. I also provide recommendations to improve audience retention, boost engagement, and increase organic video reach. By leveraging YouTube best practices and data driven insights, I help clients build sustainable channel growth and achieve their marketing objectives.

SEO & Content Marketing Specialist

Freelancer.com • Freelance

Apr 2026 - Present • 3 mos

As an SEO & Content Marketing Specialist, I help businesses improve their online visibility by creating search-optimized content and implementing effective SEO strategies. I conduct keyword research, optimize websites, and develop content plans that drive organic traffic and improve search engine rankings. I specialize in on-page SEO, technical SEO, content optimization, competitor analysis, and performance tracking. By combining data-driven insights with high-quality content, I help brands attract the right audience, increase website engagement, and generate qualified leads. I also monitor SEO performance using analytics tools and continuously refine strategies to achieve long-term growth.

Social Media Manager

Freelancing Career • Freelance

Apr 2026 - Present • 3 mos

As a Social Media Manager, I help businesses establish a strong and consistent presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and Pinterest. I create customized social media strategies that align with each client's goals, whether it's increasing brand awareness, generating leads, or building an engaged online community. My responsibilities include content planning, post scheduling, copywriting, community management, hashtag research, performance tracking, and campaign optimization. I analyze audience insights and engagement metrics to refine content strategies and ensure consistent growth. I also collaborate with brands to maintain a cohesive voice, strengthen customer relationships, and deliver measurable results through organic and paid social media initiatives.