Ferra Media

Graphic Designer

Ferra Media • Full-time

Oct 2014 - Present • 11 yrs 11 mos

Ferra Media is where I handle end-to-end visual design for brands that need work that’s clean, commercial, and production-ready, not just “pretty.” I work across packaging, branding, and digital product visuals, translating rough ideas and messy source materials into polished assets that print well, convert online, and stay consistent across channels. What I do day-to-day: • Packaging & labels: dielines, print specs, prepress-ready layouts (CMYK), compliant hierarchy, barcode placement guidance, variant systems, and realistic mockups for launch/approval • Amazon + eCommerce visuals: main image support assets, infographic-style feature callouts, A+ content modules, storefront visuals, and conversion-focused layouts • Brand systems: logo refinements, typography and color systems, campaign templates, social post kits, and design rules that scale across products and markets • UI/marketing graphics: web banners, landing visuals, promo tiles, and “template-able” systems for ongoing campaigns • Production polish: retouching, compositing, background/lighting consistency, file hygiene, export QA, and structured handoffs (AI/PSD/AI + layered sources + print PDFs) How I work: I’m big on discovery and constraints first (audience, tone, format, compliance, printing method), then rapid exploration, then tight iteration with clear checkpoints. I keep designs flexible for future variants, build reusable components where possible, and focus on clarity, hierarchy, and brand consistency. Tools & workflow: Adobe Photoshop, Illustrator (Creative Cloud), Figma (as needed), plus an AI-assisted ideation/compositing workflow for faster exploration, reference matching, and mockup realism, followed by meticulous manual refinement and QA. Results I aim for: Modern, premium visuals that feel intentional, read instantly, and ship cleanly, whether they’re going to a print vendor, Amazon, or a marketing team that needs scalable assets.