Francois Morel

WordPress Elementor Conversion & Development Expert

Jan 2026 - Present • 9 mos

Developed WordPress websites by converting HTML, PHP, Figma, PSD, XD and AI-generated concepts into responsive and editable Elementor and Elementor Pro websites. Focused on transforming existing designs and static websites into flexible WordPress platforms that clients could manage without relying on a developer for every content update. Converted static HTML and design files into structured WordPress pages while maintaining typography, spacing, colors, imagery, visual hierarchy and brand consistency. Recreated landing pages, business websites, service pages and WooCommerce layouts with responsive behavior across desktop, tablet and mobile. Built Elementor sections, containers, widgets, global styles, headers, footers and Theme Builder templates. Fixed broken sections, widget conflicts, spacing problems, typography issues, mobile layouts and styling conflicts. Used custom CSS, HTML and JavaScript when Elementor controls were not sufficient for the required functionality. Redesigned outdated or difficult-to-edit websites and recreated reference websites in Elementor while adapting approved layouts to real content and responsive requirements. Developed WooCommerce product, shop, cart and checkout layouts and supported forms, plugins, APIs and dynamic content integrations. Applied image optimization, cleaner Elementor structures and performance improvements to support faster loading and better Core Web Vitals. Organized SEO friendly headings, navigation and content structures while keeping the frontend professional and backend easy to manage. Delivered Elementor solutions for HTML-to-WordPress conversion, Figma-to-WordPress implementation, landing pages, website clones, redesigns, WooCommerce projects and Elementor fixes.

WordPress Divi 5 Website Development Specialist

Oct 2025 - Present • 1 yr

Developed and customized WordPress websites for businesses using Divi, Divi Builder and Divi 5, focusing on responsive design, usability, performance and easy content management. Built business websites, landing pages and WooCommerce stores while redesigning outdated Divi websites affected by inconsistent layouts, difficult navigation, mobile display problems and outdated page structures. Created custom Divi layouts, reusable sections, headers, footers and Theme Builder templates based on business requirements and existing brand systems. Customized typography, spacing, colors, buttons, forms, menus and page structures while maintaining consistent visual hierarchy across desktop, tablet and mobile devices. Worked on Divi 4 to Divi 5 migrations, website rebuilds and theme customization projects. Troubleshot broken modules, missing styles, layout errors, builder issues, plugin conflicts and responsive problems that affected website functionality. Used custom CSS, HTML and JavaScript when native Divi controls were not sufficient for the required design or functionality. Developed WooCommerce layouts for product, shop, cart and checkout experiences, including payment functionality and third-party plugin integrations. Improved website structure, image handling, caching, loading performance and Core Web Vitals where required, while maintaining SEO-friendly headings, navigation and content organization. Focused on creating WordPress websites that are visually consistent, mobile-friendly, manageable and aligned with business goals. Delivered Divi solutions for new builds, redesigns, migrations, landing pages, eCommerce websites, bug fixes and ongoing customization, with careful attention to functionality,

WordPress Gutenberg & Kadence Website Specialist

Jun 2024 - Present • 2 yrs 4 mos

Developed lightweight and easy-to-manage WordPress websites using Gutenberg, Kadence Theme and Kadence Blocks for businesses, blogs, service providers and content-focused websites. Built responsive page layouts, reusable blocks, navigation, headers, footers, call-to-action sections, service pages and blog layouts. Redesigned outdated WordPress websites affected by poor layouts, excessive plugins, inconsistent styling and difficult editing workflows. Converted selected page-builder layouts into Gutenberg and Kadence structures to create cleaner, more flexible websites that clients could easily update without depending on a developer. Customized typography, spacing, colors, buttons and responsive settings across desktop, tablet and mobile. Troubleshot Gutenberg block issues, Kadence layout problems, spacing inconsistencies, responsive errors and theme conflicts while maintaining compatibility with the existing WordPress setup. Focused on website performance by simplifying page structures, reducing unnecessary elements and optimizing images to support faster loading and better PageSpeed and Core Web Vitals results. Organized SEO friendly headings, navigation, internal page structure and content layouts for better usability and content management. Delivered Kadence and Gutenberg solutions for business websites, landing pages, blogs, portfolios and content driven WordPress projects, balancing design, performance, editability and responsive user experience.