Francis
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Work experience
eCommerce Marketing & Growth Specialist For Bounce and Bella
Bounce and Bella • Freelance
Feb 2023 - Sep 2025 • 2 yrs 7 mos
As the eCommerce Marketing & Growth Specialist for Bounce and Bella, I was responsible for developing and executing digital marketing strategies focused on increasing brand visibility, improving customer acquisition, and optimizing the online shopping experience. I worked across multiple marketing channels to strengthen the brand's digital presence and support sustainable eCommerce growth through data-driven decision-making. *Planned, launched, and optimized Meta Ads, Google Ads, and TikTok Ads campaigns to improve campaign efficiency and return on ad spend (ROAS). *Developed and implemented SEO strategies to enhance organic visibility, keyword rankings, and website discoverability. *Designed and optimized high-converting sales funnels and landing pages to improve lead generation and customer conversions. *Monitored campaign performance using analytics tools and conversion tracking to support continuous optimization. *Collaborated with the brand to refine marketing strategies, improve customer engagement, and enhance the overall digital customer journey.