Franklin J

GoHighLevel (GHL) Automation Expert & CRM Specialist | Ridgeline

Ridgeline • Freelance

Nov 2025 - Nov 2025 • 0 mos

Advanced Workflow Architecture: Designed and implemented complex GoHighLevel workflows to automate lead lifecycle management, moving leads from Form Submission to Opportunity without manual input. Conditional Logic & Segmentation: Engineered intelligent branching logic (If/Else) to segment contacts based on tags (e.g., "Customer Performance") and behavior, ensuring leads receive hyper-personalized email sequences. Pipeline Management: Automated the sales pipeline by configuring triggers to Create/Update Opportunities immediately upon lead capture, preventing lead leakage. Nurture Campaign Optimization: Built multi-step drip campaigns with strategic Wait steps and Go To loops to maximize engagement and automate long-term follow-ups.

GoHighLevel Funnel Designer | The Podcast Pitching Society (PPS)

The Podcast Pitching Society (PPS) • Part-time

Oct 2025 - Nov 2025 • 1 mo

I designed and built a high-converting Black Friday sales funnel for The Podcast Pitching Society using GoHighLevel. The funnel included a landing page, checkout page, confirmation page, and bonus delivery page—all developed to maintain a premium, vibrant, and authority-driven brand presence. The project aimed to capture leads during the waitlist phase and convert them efficiently once the cart opened. I handled the full visual design and GHL implementation based on the provided brand assets, copy, and layout references. A key focus was creating a seamless user journey that balanced aesthetics with performance. The completed funnel successfully aligned with the client’s campaign goals, supporting strong conversions and on-brand presentation throughout the entire sales process.

Web Designer & Developer | Readers Unfiltered (Freelance Project)

Readers Unfiltered • Freelance

Oct 2025 - Oct 2025 • 0 mos

The Challenge: "Readers Unfiltered" required a digital home for a growing book community. The client wanted to move away from generic blog templates and create a "clubhouse" atmosphere that felt exclusive, intelligent, and immersive. The site needed to drive visitors to join their private Discord server and newsletter. The Solution: I delivered a fully responsive landing page with a "Dark Mode" aesthetic to reduce eye strain and evoke a premium feel. Key Deliverables: - Responsive Architecture - Visual Hierarchy - Content Layout - Brand Identity The Result: A professional, high-converting landing page that establishes the community's brand identity and functions flawlessly across all devices. less