Fraz Javed

SEO Executive

Design HOK • Full-time

Jul 2023 - Present • 3 yrs 4 mos

My SEO career has been built around working directly on websites, finding the issues that limit their organic performance, and turning those findings into practical improvements. Over 7+ years, I’ve worked with businesses across SaaS, eCommerce, healthcare, local services, travel, and other competitive industries. A large part of my experience comes from handling SEO beyond the reporting stage. I’ve worked on technical audits and implementation, on-page optimization, keyword research, search intent analysis, content planning, internal linking, website structure, crawlability, indexation, redirects, canonicalization, Core Web Vitals, and backlink building. I’ve managed SEO for both local and international websites, including projects where targeting multiple countries, languages, and search markets required a more structured approach. I’ve also worked on French SEO projects involving keyword research, content planning, optimization, and link building for French-speaking audiences. My work has included websites such as Revnuvo, Behrens Watches, Dental Express, Death by Captcha, and other local and international businesses. Across these projects, my focus has been on improving the foundations of the website first and then building content and authority around the right search opportunities. I’ve also developed a strong focus on the changing search landscape. Alongside traditional SEO, I work with AEO, GEO, and LLM SEO, focusing on how websites can become more visible, understandable, and citable in AI-driven search experiences such as Google AI Overviews, ChatGPT, Claude, Gemini, and Perplexity. One thing that has remained consistent throughout my career is that I prefer implementation over theory. An audit is useful only when the important issues are actually fixed, and a strategy is valuable when it can be turned into measurable work. That is the approach I bring to every SEO project I take on.

SEO Specialist

Globital • Full-time

Jan 2021 - Apr 2022 • 1 yr 3 mos

I like to keep SEO straightforward: understand the business, find the real opportunities, and work on the things that can make a difference. Before making changes, I look at the website as a whole - its technical setup, content, competitors, search intent, internal structure, backlinks, and overall visibility. This helps me avoid applying the same SEO checklist to every website. I regularly use tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, PageSpeed Insights, and Lighthouse to investigate issues and make decisions based on actual data. I’m also comfortable working directly inside WordPress and handling SEO implementation rather than leaving everything as recommendations for someone else. For AI search, I focus on areas such as entity understanding, topical relevance, structured content, FAQs, schema, citations, and content that can be clearly understood by AI search systems. Whether I’m joining an existing SEO team or taking responsibility for a website independently, I aim to keep communication clear, explain why something needs to be done, and make sure the work moves forward.

SEO Executive

Convosoft • Full-time

Feb 2019 - May 2020 • 1 yr 3 mos

For me, link building isn’t about collecting as many backlinks as possible. A link only matters when it comes from the right place and actually makes sense for the website. I start by looking at the competitors, niche, existing backlink profile, and the pages that need more authority. From there, I find relevant websites and work on securing contextual, niche-relevant placements. I’ve built links for local businesses, SaaS companies, eCommerce stores, healthcare websites, and international projects. I’ve also handled prospecting, outreach, competitor backlink research, anchor text planning, and link placement. I care more about relevance and quality than simply hitting a monthly backlink number. The aim is to build a natural backlink profile that supports important pages, strengthens topical authority, and contributes to better organic visibility.