Maniruzzaman

Google Ads Manager | Local Lead Generation Specialist

Lead Generation for Contractors | Plumbing, HVAC, Roofing, Concrete, etc Leads | Local Businesses • Freelance

Dec 2023 - Present • 2 yrs 7 mos

Managed and optimized Google Ads campaigns for local service businesses, helping contractors such as Plumbing, HVAC, Roofing, Concrete, and other home service companies generate more qualified leads and phone inquiries. Focused on creating profitable search campaigns through strategic keyword targeting, conversion tracking, continuous optimization, and data-driven decision making. Campaign results: • Generated 2,750+ qualified clicks from targeted Google Search campaigns • Delivered 370+ conversions including calls and lead form submissions • Generated 373+ customer phone inquiries directly from ads • Managed $6,730+ advertising budget while maintaining cost per conversion below $20 Key Responsibilities: • Google Ads campaign setup, management, and optimization • Keyword research, competitor analysis, and match type strategy • Search term analysis and negative keyword optimization • Creating and testing high-performing ad copies • Responsive Search Ads (RSA) optimization • Conversion tracking setup for calls and lead forms • Google Tag Manager implementation • Landing page analysis and conversion improvement suggestions • Bid strategy and budget optimization • Quality Score improvement • Performance monitoring and detailed reporting with actionable insights Helping local businesses improve their online visibility, attract high-intent customers, and achieve better returns from their Google Ads investment.