Freya Ruby D

Ecommerce Website Specialist

Dec 2025 - Present • 10 mos

I work with entrepreneurs, ecommerce brands, startups, and service-based businesses to design professional, responsive, and conversion-focused websites that improve brand presentation and customer experience. I specialize in Squarespace website design and redesign, ecommerce store development, landing pages, product pages, mobile optimization, website editing, content structure, and overall user experience. Through 30+ creative projects, I have helped clients solve challenges such as outdated website designs, poor navigation, inconsistent branding, weak product presentation, confusing layouts, and websites that did not clearly communicate their products or services. My responsibilities include: • Designing modern websites from concept to launch • Redesigning outdated websites for a cleaner and more professional look • Building and optimizing ecommerce stores and product pages • Improving website navigation and user experience • Creating mobile-responsive layouts • Organizing content for clearer communication • Strengthening calls to action and customer journeys • Updating website branding, graphics, images, and visual presentation • Providing website consultation, editing, and ongoing improvements I approach every project by understanding the client’s business, target audience, goals, and challenges before creating a tailored solution. Clients value my clear communication, attention to detail, responsiveness, creative problem-solving, and commitment to delivering polished websites that represent their brands professionally. My goal is to create websites that not only look attractive but also communicate clearly, build customer trust, and provide businesses with a strong foundation for online growth.

AI UGC & Video Advertising Specialist

Sep 2023 - Present • 3 yrs 1 mo

I create AI powered UGC advertisements, cinematic product videos, spokesperson content, and short-form advertising creatives for brands and businesses. Develop advertising concepts from brief to final video, including hooks, scripts, creator direction, product presentation, voiceovers, captions, scene design, editing, and calls to action. Completed 30+ creative projects for brands and businesses across product promotion, ecommerce, social media, and digital services. Work with businesses on creative digital projects including branding, website design, ecommerce content, social media creatives, and promotional materials. Translate business goals into clear visual experiences and marketing assets designed to improve presentation, communication, and customer engagement.