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friselldigital

Mikael

@friselldigital

I write text that should be finished, not text that should sound finished

Sweden
Swedish, English
About me
I write text that should be finished, not text that should sound finished. I work in four areas: SaaS copywriting, LinkedIn ghostwriting, script writing, and brand voice strategy. I have formal training in media production and self-taught copywriting experience with premium brands. My philosophy: precision writing that converts. No fluff, no exclamation marks doing the work for content. I deliver landing pages, product copy, LinkedIn posts, YouTube scripts, podcasts, commercials, and brand voice guides. Let's talk about your project. ... Read more

Skills

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friselldigital
Mikael
Offline • 
Average response time: 1 hour

See my services

Informative & Educational Articles
I will write clear and engaging tech articles and blog posts
From$500 / projectMore details
Website Content
I will saas landing pages and product copy that converts
From$500 / projectMore details

Portfolio

Work experience

Self_Employed

Freelance Copywriter & Scriptwriter

Self Employed • Freelance

Oct 2024 - Present • 1 yr 9 mos

Specialized copywriter and scriptwriter with expertise in SaaS positioning, product copywriting, LinkedIn thought leadership, and video scripts. I work with premium brands and high-value projects, focusing on precision writing that converts. My approach combines strategic positioning with clear, benefit-focused messaging — no corporate fluff, no exclamation marks doing the work for the content. Core Services: • SaaS & Tech Copywriting — Landing pages, product descriptions, brand manifestos, email campaigns • LinkedIn Ghostwriting — Authentic thought leadership content (4 posts/month) for tech leaders and founders • Script Writing — YouTube videos, podcasts, short films, commercials, web series • Brand Voice & Strategy — Developing consistent brand voices across channels • E-commerce Copywriting — Product descriptions and category pages that sell • SEO & Long-form Content — Ranking articles and guides that attract readers Experience includes work with premium e-commerce brands, B2B SaaS companies, tech startups, content creators, and individual entrepreneurs. Known for strategic thinking about positioning and messaging, fast turnaround without sacrificing quality, and collaborative approach that prioritizes understanding client goals. Philosophy: Nobody sees the work. They only see if the text holds. I focus on precision writing — copy that converts, scripts that engage, content that builds authority.