Gabriela Ferrer

Digital Communication Associate

Mar 2020 - Dec 2025 • 5 yrs 9 mos

For Venezuela's country office, I developed the following: - Design of the annual digital communication strategy for the country office. - Coordination of UNICEF Venezuela's social media posts strategically, based on current sensitivities. - Development and execution of organic and paid digital campaigns. - Coordination with suppliers for the development of digital content framed in campaigns. - Development of digital content for social networks and website, including content with the purpose of social and behavioral change. - Development and execution, together with the Head of Communication, of the strategy in reputational risk management. - Permanent monitoring of trends and topics of interest to the office, as well as to the main stakeholders, their statements and publications, to anticipate communication and brand crises. - Design and development of workshops on social media strategy, metrics, and communication based on humanitarian principles, among other topics.

Digital Communication Consultant

Jul 2019 - Feb 2020 • 7 mos

• Digital strategy design. • Social media management. • Content creation. • Follow-up on the mitigation of reputational risks. • Design of message packages. • Developing messages for global campaigns for fundraising purposes. • Website editing in Drupal.