Gaby F

Art Director / Brand Identity and Visual Systems

Gaby Falgione • Self-employed

Mar 2005 - Present • 21 yrs 2 mos

My professional practice focuses on Art Direction, specializing in Strategic Identity and the development of complex Visual Systems. Since 2005, I have worked independently, providing professional services for the private, public, and academic sectors. Identity & Branding Visual Identity and System Design for \ Leading Design Studios & Figures: Estudio Cabeza, Diana Cabeza, Federico Churba (fCH Studio & Store), Estudio Pilotto Sanguinetti, and iMdi Iluminación. \ Major Brands: Rapanui, Chocolate Argentina, and Beiersdorf-Nivea Laboratory. \ Public Organizations: Ministry of Culture of the City of Buenos Aires, Undersecretary of Cultural Heritage, and the Commission for the Protection and Promotion of Notable Cafés, Bars, and Billiard Halls. Wayfinding & Signage \ Urban Furniture System for the City of Buenos Aires: Visual Identity, Signage, Information Design, and Brand Guidelines in collaboration with Industrial Design Studio Estudio Cabeza. Project awarded 1st Prize in the National Competition (curated by the SCA - Central Society of Architects). \ BRT Systems Metrobus Juan B. Justo and Metrobus 9 de Julio: Visual Identity, Signage, Information Design and Brand Guidelines in collaboration with Industrial Design Studio Estudio Cabeza. Metrobus 9 de Julio was honored with the Sustainable Transport Award (Milan, Italy). Editorial Design \ Editorial Letra Impresa (2008–2024): Brand Visual Identity, Art Direction, and comprehensive design of book collections, complex information systems, and catalogs. \ Editorial Letra Impresa (2025–Present): Design Consultancy and Art Direction for specific projects. \ Public Sector: Development of educational editorial pieces for the National Ministry of Education. \ International Organizations: Design of educational publications for the FAO (United Nations) and institutional publications for the IDB (Inter-American Development Bank).

Senior Graphic Designer

Estudio Cabeza • Part-time

Jan 2004 - Dec 2004 • 11 mos

Joined the design team during the foundational year of the new Urban Furniture System for the City of Buenos Aires, contributing to the initial development and the project's competitive presentations. \ Identity & Signage: Co-creation of the visual identity and the urban signage system. \ Documentation & Presentation: Comprehensive development of graphic assets for national competitions, presentation boards, and brand guidelines. \ Information Design: Organization of complex information systems applied to urban furniture and public spaces.

Art Director

Puerto De Palos Publishing House • Full-time

Jan 1999 - Dec 2003 • 4 yrs 11 mos

Leadership of the art department and coordination of the layout team. Responsible for the design and visual direction of educational collections, literature series, and institutional catalogs, supervising the process from the conceptual stage to final production. \ Talent Management: Responsible for the selection and building of the in-house design team. \ Art Direction & Outsourcing: Selection and management of illustrators and photography studios for specific projects.