
Gautham R
Digital Marketing Specialist
Skills

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Portfolio
Work experience
Creative Director & Growth Marketer
Panalore • Full-time
Jun 2025 - Present • 1 yr 4 mos
I work as a strategic story marketer and digital systems builder — bridging cinematic visual production with technical execution. On the creative side that means scripting, direction, and edit supervision for brand films, product shoots, and social content in both Malayalam and English. On the technical side, structured Meta and Google ad campaigns, conversion-focused Shopify and WordPress development, and ongoing performance optimization across client accounts. I manage multiple client ad accounts end to end: pitching, campaign architecture, creative production, and reporting. Our clients are growth-focused retail brands, local service businesses, and specialized industries — apparel, F&B, diagnostics, sports equipment, education — that need a distinct identity, not a template. Built Panalore from zero clients in 2025 to a working portfolio, now focused on shifting from project work to recurring retainers.
Digital Marketing Specialist
Lord Krishna Builders Pvt Ltd • Full-time
Sep 2024 - Mar 2025 • 6 mos
Digital Marketing Specialist | Lord Krishna Builders High-ROI Paid Acquisition: Planned and executed Meta and Google Ads campaigns, driving 10–15 inbound real estate leads daily at an efficient Cost Per Lead (CPL) of ₹40. High-Intent Lead Optimization: Structured audience targeting and campaign funnels to deliver ~6 qualified leads per day at a Cost Per Qualified Lead (CPQL) of approximately ₹60. End-to-End Content Production: Directed and executed social media creative production, including on-site video shoots, promotional reels, and marketing posters tailored for property buyer engagement. Landing Page Conversion Rate Optimization (CRO): Managed and optimized dedicated landing pages to boost click-to-lead conversion rates and maintain message-match continuity across paid search and social campaigns. Full-Funnel Social Media Strategy: Oversaw organic and paid brand positioning across social channels to build brand authority and support sales pipeline velocity.
Digital Marketing Executive
Mikado • Full-time
Dec 2022 - Sep 2024 • 1 yr 9 mos
Successfully ran ads and generated leads Managed social media Created marketing strategies for clients Content making